Akerna (Nasdaq: KERN), an enterprise software, leading compliance technology provider, and developer of the cannabis industry’s first seed-to-sale enterprise resource planning (ERP) software technology (MJ Platform®), announced a new offering, Akerna Connect. Akerna Connect is an eCommerce software which provides a suite of digital marketing tools to retailers and dispensaries so locations can reach their consumers and enhance the shopping experience through online ordering, loyalty programs, and text messaging. akerna
“Akerna Connect allows dispensaries to convert more sales, increase customer engagement and remain competitive.”
Through Akerna Connect, dispensaries can reach consumers digitally when they are not in store. The platform allows the dispensary to design custom campaigns with interactive content and personalized messaging to attract customers back in the store, drive traffic to their online menu, and further engage their target audiences.
If a consumer is shopping at a dispensary that runs Akerna Connect, they can now order their cannabis products online via the retailer’s website, which will display the dispensaries branding while running Akerna Connect on the backend. In addition, consumers can opt-in for loyalty programs and text message alerts.
While Akerna’s MJ Retail POS system helps budtenders and managers run a smooth in-store experience, Akerna Connect helps them reach their consumers when they are not in-store and allows the cannabis consumer to have a seamless eCommerce ordering experience, keep up to date with store promotions, and communicate with staff.
“Akerna Connect allows dispensaries to convert more sales, increase customer engagement and remain competitive,” says Jessica Billingsley, Chief Executive Officer of Akerna. “This new product continues to bolster our portfolio of technologies built for the cannabis industry, and we are proud to offer the most comprehensive ERP system in the industry. Through our ecosystem, cannabis businesses can manage, strategize, report on, and plan every facet of their business and supply chain.”
Over a dozen cannabis businesses are successfully running the software, which was built to serve the industry’s unique regulatory and compliance needs.
“The tools that Akerna Connect provides our dispensary are game changing. Akerna Connect is a central component of our marketing strategy that drives our foot traffic daily. We trust that our text messages and promos reach our customers’ phones when and how we expect them to, and the ecommerce tools help us provide a continuous brand experience after the customer leaves our building,” said Natalia Rivera, President of Emerald Cannabis Wellness Center.
Cannabis businesses interested in learning more about Akerna Connect and the Akerna ecosystem can set up a demo here.