Gage Growth Corp. (“Gage” or the “Company”) (CSE: GAGE), a leading high-quality cannabis brand and operator, today announced that it will bring the iconic cannabis brand COOKIES to Canada. COOKIES is one of the best-known cannabis brands in the world and has one of the largest retail footprints in the industry. The partnership will bring the brand to Canadian consumers for the first time.
COOKIES products are expected to be available exclusively in Ontario via the Ontario Cannabis Store (OCS), the largest purchaser of cannabis in the world, by the end of 2021, before moving to wider distribution across other provinces. Gage will work with NOYA Cannabis Inc., a premium hydroponics production company awarded its grow and sales license from Health Canada in 2018, to bring to market hand-selected strains from rapper and entrepreneur Berner and his renowned cultivation partner Jigga. Such hand-selected strains include Gary Payton, Georgia Pie, Medellin, Lions Mane, Soap, Cheetah Piss, Blanco and more. In addition to iconic COOKIES strains, the partnership will also bring other COOKIES brands such as Lemonnade, Minntz, Runtz, Grandiflora, Powerzzzup, Run The Jewels and Collins Ave. to Canadian consumers. A COOKIES retail store is also planned to open in Canada by the end of 2021.
“For the past decade, I’ve put taste and experience first,” said COOKIES founder Berner. “I’m thrilled to work with Gage, a company that is just as passionate about our brand as we are, to provide Canadian consumers with some of the best flower and cannabis products available in the world. It feels good to be in a position to diversify the current flavor profile on the Canadian market, with a planned flagship store in Toronto, I think the Canadian connoisseur will be proud to have COOKIES. NOYA already has our standards dialed in as far as cultivation goes, so this should make a smooth and powerful introduction to the COOKIES brand in Canada.”
According to the Brightfield Group, legal cannabis sales in Canada grew 118% last year and are expected to grow another 60% this year. More importantly, sales in the legal market eclipsed that of the illicit market for the first time in Q1 2021.
“Working with Berner and his team to bring COOKIES to the Canadian market is validation of the painstaking processes we’ve developed at Gage,” said Fabian Monaco, CEO of Gage. “The growth of the Canadian market creates more diverse and demanding consumers, and we’re excited to bring one of the best-known cannabis brands in the world to customers across Canada.”