Gage Growth Corp. (“Gage” or the “Company”) (CSE: GAGE), a leading high-quality premium cannabis brand and operator in Michigan, is pleased to announce that Gage and Pure Beauty (“Pure Beauty”) have entered into an exclusive five-year partnership agreement (the “Partnership”) to launch Pure Beauty’s line of premium cannabis products in the state of Michigan, pending Michigan regulatory approval. Pure Beauty is a California-based boutique cannabis brand that combines art, culture, and style with sustainable and social justice practices.
Through the Partnership, Gage will be the exclusive producer, processor, wholesaler and retailer of Pure Beauty branded products in Michigan. Gage and Pure Beauty will work to develop and commercialize a product lineup that includes flower, a full range of pre-rolls, extracts, beverages and edibles that will be sold at Gage branded provisioning centers (dispensaries).
“Our mission is to bring unique, high-quality products to market, while being mindful of the social and environmental implications intrinsic to the cannabis industry,” said Imelda Walavalkar, CEO of Pure Beauty. “As a brand that cares deeply about art and culture, we felt very aligned with Michigan’s distinct and thriving culture, specifically with Gage, who we find to be among the best cultivators and operators in the nation. We are confident they will execute at the highest level as they share our commitment to social justice. We could not be more excited about this partnership.”
“We are thrilled to announce this partnership with one of the top brands in cannabis,” said Fabian Monaco, CEO of Gage. “Brand recognition is key to winning in the cannabis industry and with the addition of Pure Beauty to our brand portfolio, we look forward to creating and delivering the highest-quality cannabis products and experiences to our customers and patients.”
