Greenlane Achieves Second Consecutive Quarter of Record Greenlane Brands Revenue in Q1 2021

Greenlane Holdings, Inc. (“Greenlane” or “the Company”) (Nasdaq: GNLN), a global house of brands and one of the largest sellers of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, today reported financial results for the first quarter ended March 31, 2021. Note, for the highlights below, core revenue is defined as all non-nicotine revenue and Greenlane Brand revenue is inclusive of Eyce figures since acquisition.

First Quarter 2021 (“Q1 2021”) Highlights

• Greenlane Brands registered back-to-back record quarterly sales records, growing 9.4% from Q4 2020 to a to a now record of $8.5 million for Q1 2021; corresponding to a 18.4% growth over the $7.2 million sales for Q1 2020; 
  • VIBES performed exceptionally well during the quarter and achieved a quarterly sales revenue record of $2.7 million, a 72.8%, increase for Q1 2021 compared to Q1 2020;
  • As of Q1 2021 Greenlane Brands accounted for 25.1% of total revenue compared with 21.3% of total revenue for Q1 2020;
• Q1 2021 core revenue (defined as non-nicotine revenue) grew 11.6% to $32.3 million, compared to $28.9 million in Q1 2020;
• Total revenue increased 0.4% to $34.0 million for Q1 2021, compared to $33.9 million for Q1 2020;
• Gross profit and gross margin were flat at $7.3 million and 21.5% respectively; excluding for the impacts of damaged and obsolete inventory, gross margin would improve to 24.1%, up 260 basis points;
• Acquired Eyce, the world’s leading brand of silicone smoking products; and
• Announced definitive merger agreement between Greenlane and KushCo Holdings, Inc. (“KushCo”) which will establish the leading ancillary cannabis company and house of brands.

Management Commentary

“Our first quarter 2021 results demonstrate our continued forward momentum on the heels of a successful 2020,” said Aaron LoCascio, Greenlane’s Chairman and Chief Executive Officer. “This quarter saw significant progress on the execution of one of our key growth strategies, with the acquisition of Eyce, further adding to our portfolio of premium owned brands and the announcement of our impending transformative merger with KushCo. During the quarter we also saw further proof our strategy to focus on growing our portfolio of owned brands is delivering significant results as we transition away from lower-margin revenue categories, with our Greenlane Brands accounting for a quarter of our revenue in the first quarter of 2021. The continued improvement in revenue mix backed by our robust pipeline of potential acquisitions and continued organic growth, combined with our pending merger with KushCo we believe will strongly position us as the leader in the cannabis ancillary space as we drive further revenue growth and profitability improvements in 2021, and continue to build value for both shareholders and customers.”

Net sales were $34.0 million in Q1 2021, compared to $33.9 million in Q1 2020, an increase of $0.1 million, or 0.4%. Net sales in Q1 2021 were significantly less reliant on nicotine revenue, as the Company continues to focus on core (non-nicotine) sales and higher-margin products, including Greenlane Brands.

Gross profit was $7.3 million, or 21.5% of net sales in Q1 2021, compared to $7.3 million, or 21.6% of net sales in Q1 2020. While merchandise margin increased by 4.9% and resulted in a $1.7 million or 19.0% increase in merchandise gross profit, the improvements were largely negated by a $0.9 million increase in damaged and obsolete inventory write-offs and a $0.5 million increase in third-party profit sharing contract fees.

Cash totaled $12.3 million as of March 31, 2021, a decrease from approximately $30.4 million as of December 31, 2020, due in large part to payments to vendors decreasing our accounts payable by $10.2 million over the period, payments to European tax authorities totaling $2.7 million and $2.4 million in cash paid as partial consideration for the acquisition of Eyce. As of March 31, 2021, working capital was $43.0 million, compared to working capital of $58.2 million as of December 31, 2020. Additionally, we received a refund from the Dutch tax authorities of approximately $4.1 million in April 2021.

Net sales for our United States reporting segment increased $1.5 million, or 5.7% in Q1 2021, to $28.7 million, compared to approximately $27.1 million in the same period in 2020. Net Sales for our Canadian reporting segment decreased to approximately $2.6 million for Q1 2021 compared to approximately $4.4 million in the same period in 2020, primarily due to a decrease of $1.6 million in non-core revenue sales as a result of the Company’s strategic shift away from low-margin nicotine sales. Net sales for our European reporting segment increased to $2.8 million for Q1 2021, compared to $2.3 million in the same period of 2020, primarily due to the establishment of third-party website sales, which resulted in $0.4 million of additional net sales and a $0.2 million growth in B2B sales, which offset a $0.2 million decrease in retail store sales impacted by COVID-19 restrictions during the quarter.

Conference Call Information

Greenlane will host a conference call Tuesday, May 18^th, 2021, to discuss these results. Aaron LoCascio, Chief Executive Officer, will host the call starting at 8:30 a.m. Eastern Time.