GrowGeneration Corp. (NASDAQ: GRWG), (“GrowGen” or the “Company”) the nation’s largest chain of specialty hydroponic and organic garden centers, today announced the launch of GrowGeneration.com. The company’s newly redesigned e-commerce platform now includes the option to Buy Online Pickup in Store (BOPIS). The BOPIS service will be available at select GrowGen locations.
GrowGeneration.com is a one-stop e-commerce destination for commercial and craft growers, with a robust inventory of over 10,000 products, ranging from organic nutrients and soils to advanced lighting technology. The newly designed website includes commercial account sign-ups with volume pricing; enhanced order tracking; a virtual garden center with product departments; and a GrowPro channel featuring educational and how-to content from grow specialists.
“We’ve seen a number of retail trends emerge – or accelerate – as a result of the global COVID-19 pandemic,” said Tony Sullivan, GrowGen’s COO. “More than ever, consumers want the ease and convenience of online shopping, but with the option to avoid shipping delays or charges by picking up at their local store. With GrowGeneration.com, we’ve created a streamlined online shopping experience and addressed consumer demand for in-store pick-up. Our goal is to improve our customer shopping experience nationwide, while increasing in-store and online revenue. We are very excited to kick off our omni-channel strategy with the launch of the new website.”
Jeff Callison, Vice President of Digital Commerce, added, “The addition of Buy Online Pick Up in Store pushes us to the digital forefront of our industry. Our stores can now service a much larger footprint, with many of our rural online customers willing to travel up to 50-plus miles to pick up supplies.”
Added Callison” The new website includes integrations with our ERP systems, personalized local store home pages, buy lists for customer inventory planning, a sophisticated quoting engine, question and answers tools for every product, video content channel called the GrowPro Channel, RMA tools for submitting and tracking returns, real-time online site customer service, and more.
US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates through 2024, according to Insider Intelligence estimates. Click-and-collect was a key offering that provided peace of mind to shoppers trying to stay safe amid social distancing regulations and will likely remain popular as digital buyers opt for speed and convenience. By 2024, US click-and-collect sales are expected to reach $140.96 billion. Over that same time period, click-and-collect buyers are expected to increase from 143.8 million people in 2020 to over 160 million in 2024.”
