High Tide Inc. (“High Tide” or the “Company”) (TSXV: HITI) (OTCQB: HITIF) (FRA: 2LY), a retail-focused cannabis corporation enhanced by the manufacturing and distribution of consumption accessories, announced today that its new Canna Cabana Cannabis retail store, located at 4904 4th Avenue, in Edson, Alberta, will begin selling recreational cannabis products for adult use at precisely 4:20 p.m. today to mark the annual ‘420’ cannabis holiday. The new store represents High Tide’s 84th branded retail location across Canada, selling recreational cannabis products and consumption accessories. The new Edson store is situated off a major arterial road and is within walking distance of several popular local restaurants.
“The annual ‘420’ holiday is a global celebration of cannabis culture and I cannot think of a better way to celebrate it than by opening our 84th nationwide store at precisely 4:20 p.m on April 20th,” said Raj Grover, President and Chief Executive Officer of High Tide. “Even prior to Canadian legalization, High Tide has been ensconced in cannabis culture having been an early mover in the sale of quality consumption accessories at affordable prices. Although we have grown since those humble beginnings, we will never forget our roots and our customers who have always supported us,” added Mr. Grover.
About ‘420’
‘420’ is celebrated every April 20th at precisely 4:20 p.m. and is an annual celebration of all things related to cannabis culture. It is believed to have originated in California in the early 1970’s, after a group of young people started to meet daily at 4:20 each afternoon to partake in what was then an illegal activity in their state.
