High Tide Opens new Canna Cabana Store on Edmonton’s Whyte Avenue, and Provides Timing for Release of First Quarter 2022 Financial Results and Webcast

High Tide Inc. (“High Tide” or the “Company”) (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), a leading retail-focused cannabis company with bricks-and-mortar as well as global e-commerce assets, announced today that its Canna Cabana retail cannabis store located at 8927 82 (Whyte) Avenue in Edmonton, Alberta, has begun selling recreational cannabis products for adult use. This opening represents High Tide’s 112th branded retail location across Canada, and 61st in Alberta, selling recreational cannabis products and consumption accessories. This store will also be High Tide’s eighth to open in Edmonton, Alberta’s capital and second-largest city with a metropolitan population of 1.4 million people. The store is strategically situated on Whyte Avenue, a well-trafficked and popular east-west corridor, and is in the Bonnie Doon neighbourhood, which is well-known as the heart of Edmonton’s francophone community. It shares a retail complex with numerous popular local businesses, and is located close to both the Bonnie Doon Shopping Centre, a mall anchored by a national grocery retailer, and Campus Saint-Jean, the University of Alberta’s francophone campus.

“I am pleased to be announcing that we are bringing our innovative discount club model to even more Edmontonians today. Edmonton has amongst the youngest and highest-earning demographic profiles of major cities in Canada, and the stores that we have previously opened here have been very well-received,” said Raj Grover, President and Chief Executive Officer of High Tide. “Additionally, with the impending launch of private sector e-commerce and delivery in Alberta, our customers will soon have even more options for accessing our guaranteed low prices at all of our stores across the province. We will keep looking to expand our footprint in all provinces where we operate by strategically adding new organic locations, such as this one, as well as through accretive acquisitions. I will be sharing details on our progress and continued momentum as we release our first quarter financial results on March 17th,” added Mr. Grover.

RELEASE OF FIRST QUARTER 2022 RESULTS AND WEBCAST

The Company also announced today that it will release its financial and operational results for the quarter ended January 31, 2022, after financial markets close on Thursday, March 17, 2022. High Tide’s first quarter 2022 financial and operational results will be available on SEDAR and on the Company’s website at www.hightideinc.com/invest.

Following the release of its first quarter financial and operational results, High Tide will host a webcast with Raj Grover, President and Chief Executive Officer, and Rahim Kanji, Chief Financial Officer, at 5:30 PM Eastern Time on Thursday, March 17, 2022. The webcast and conference call will discuss High Tide’s first quarter 2022 financial and operational results, as well as the Company’s plans for the remainder of 2022.

Webcast Link for High Tide Earnings Event:
https://events.q4inc.com/attendee/372657250

Participants may pre-register for the webcast by clicking on the link above prior to the beginning of the live webcast. Three hours after the live webcast, a replay of the webcast will be available at the same link above.

Participants who wish to ask questions during the event may do so through the call-in line, the access information for which is as follows:

Canada Dial-In Number (Toll-Free): +1 833 950 0062
Canada Dial-In Number (Local): +1 226 828 7575
United States Dial-In Number (Toll-Free): +1 844 200 6205
United States Dial-In Number (Local): +1 646 904 5544
Dial-In Number for All Other Locations: +1 929 526 1599
Participant Access Code: 019155

*Participants will need to enter the participant access code before being met by a live operator*

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