In a historic first, today California cannabis leader Lowell Farms Inc. and iconic Pennsylvania-based lighter brand Zippo have entered into a non-binding letter of intent that will greatly expand the presence and product selection of both companies in California’s licensed cannabis dispensaries. The 18-month collaboration sees Lowell Farms serving as the exclusive distributor of Zippo products at dispensaries, processing and administering all orders from its Monterey County headquarters, and retaining exclusive rights to the Zippos name for all co-branded events and activations within the cannabis industry.
“At Lowell Farms, ignition matters to us. It’s how magic starts. We searched the world for the perfect matches to light up our smokes without a plum of sulfur,” says Lowell Farms Inc. Chairman of the Board George Allen. “Today, we have partnered with the lighter brand that stands above them all. The brand that stood firm for soldiers’ troops in trenches around the globe, waved for an encore at Woodstock, and gave the world that iconic “click” that accompanies countless cinematic scenes throughout film history.
“To its congregation of loyal patrons, Zippo is much more than a lighter. It’s a lifestyle choice and a personal statement. Together, we are going to further integrate that statement, that lifestyle choice, within the cannabis community. This is one of the most exciting partnerships we’ve ever formed and we look forward to introducing this celebrated brand, and all-new lines of Zippo products, to our California consumers.”
As part of the agreement between the two companies, Lowell Farms and Zippo will collaborate on new lighter designs including customizable options for dispensary partners, and Zippo will debut an exclusive Lowell Farms-branded lighter within their cannabis channel portfolio.
“Throughout our history, we have always sought to work alongside industry innovators, and Lowell Farms has established themselves as a premier leader in cannabis,” says Western Regional Sales Manager for Zippo, Mike DeLong. “This collaboration will not only increase brand awareness in California, but it will allow us to create products geared specifically to this exciting new consumer segment.”