Lowell Farms Inc. (CSE:LOWL; OTCQX:LOWLF), a California-born innovator in cannabis cultivation and maker of the legendary brand Lowell Smokes, has partnered with regional growth operator, Schwazze (OTCQX: SHWZ) (NEO: SHWZ), to debut its award-winning product exclusively at licensed retail and medical dispensaries in Colorado and New Mexico by the fourth quarter of 2022.
“At Lowell, we celebrate great weed and its journey into the mainstream. No cannabis brand can claim authenticity without the stamp of approval from Coloradans to whom the entire industry owes a debt,” explains Lowell Farms Inc. Chairman of the Board George Allen. “We are excited to enter this fantastic market along with New Mexico with the seasoned team at Schwazze who share our passion for excellence.”
The strategic licensing agreement will see California’s No. 1 selling Lowell Smokes on dispensary shelves state-wide in both markets, including at Schwazze’s three retail banners: Star Buds and Emerald Fields in Colorado and R.Greenleaf in New Mexico.
“The fact that our partnership with Lowell Farms crosses over multiple states is a significant step in the growth of Schwazze. We are very excited to not only feature such a quality brand in our own 33 dispensary store network in Colorado and New Mexico, but also to have exclusive manufacturing and distribution rights for Lowell Smokes on the wholesale market in both states,” says Nirup Krishnamurthy, Chief Operating Officer for Schwazze.
The introduction of the Lowell Farms Inc. brand in these popular and lucrative cannabis markets – Colorado surpassed $2.22 billion in cannabis sales in 2021 – continues to elevate the company’s presence beyond its home state of California, following its move into the fast-growing Illinois, Michigan, and Massachusetts cannabis markets in late 2021.