The Parent Company Announces the Appointment of CEO of Roc Nation, Desiree Perez to its Board of Directors

 TPCO Holding Corp. (“The Parent Company” or the “Company”) (NEO: GRAM.U) (OTCQX: GRAMF), today announced the appointment of Desiree Perez to its board of directors (the “Board”) effective May 13, 2021.

A multi-industry leader and a well-known advocate for social and criminal justice reform, Perez has developed her impressive reputation for cultural, creative and business acumen over her 20+ year career. Perez currently serves as Chief Executive Officer of Roc Nation, LLC (“Roc Nation”), a preeminent entertainment company based in New York, New York and Los Angeles, California. Roc Nation works in every aspect of modern entertainment and boasts an unrivaled client list of recording artists, producers, songwriters and advocates for social change that includes some of the world’s most recognizable names in entertainment.

“The Parent Company has positioned itself as a leader in the world’s largest cannabis market and the organization’s commitment to empowering the next generation of Black and Brown entrepreneurs in the cannabis industry is truly unparalleled,” said Perez. “I look forward to collaborating with the Board to further develop those social equity initiatives while also amplifying the Parent Company’s broader influence across the country.”

Within her current position, Perez has played a key role in every significant deal Roc Nation has made in the past decade – from negotiating the worldwide touring deal between JAY-Z and Livenation, to expanding JAY-Z’s portfolio with the product launches of successful luxury liquor brands D’Usse cognac and Ace of Spades champagne, to securing a worldwide partnership with Universal Music Group – all while overseeing the company’s day-to-day operations. Prior to becoming Chief Executive Officer, Perez served as Roc Nation’s Chief Operating Officer and Co-Founder for more than twelve years.

“We are honored to welcome Desiree to our Board at such a pivotal time in our Company’s growth,” said Michael Auerbach, Chairman of The Parent Company. “Desiree brings a tremendous amount of business and brand-building experience to our Company, in addition to her extensive work in advancing criminal justice reform. I have had the pleasure of working with Desiree on a variety of shared initiatives and look forward to working with her in her capacity as a Director.”

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