PCO Holding Corp. (“The Parent Company”) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) announces its partnership with Omura, a first-of-its kind whole flower vaporizer. The Parent Company will enter Omura’s “heat-not-burn” category with the launch of Caliva Flowersticks, a new line of 100% whole flower cannabis pre-filled paper cartridges featuring three signature Caliva strains, debuting today at Caliva stores and available via delivery at Caliva.com. From farm to flowerstick, Caliva Flowersticks offer consumers a new, convenient way to enjoy premium, indoor-grown Caliva cultivars without combustion.
As one of the largest vertically integrated cannabis companies in California, The Parent Company leverages its efficiencies and resources to create cannabis products that reliably deliver quality and value for consumers across its portfolio. By partnering with Omura, The Parent Company is able to offer three of its top-selling Caliva cultivated strains, Alien OG (one of California’s top selling flower strains1), Sour Diesel Lemon Kush (SDLK), and Watermelon Sorbet in a new form, ensuring an excellent experience across any consumer’s preferred consumption method. Omura Flowersticks are pre-filled, perfectly dosed and biodegradable, containing only pure flower with no trim or chemical additives. Caliva Flowersticks are optimized for use with Omura’s Series X vaporizers, which utilize a proprietary “heat-not-burn” technology that preserves the cannabinoids and terpenes that are lost during smoking. This allows users to not only taste the fresh terpenes, but experience the sought-after “entourage effect” of whole plant consumption—a more balanced buzz that happens when the full plant compounds work synergistically.
“We’re very excited to be able to partner with Omura to provide several of our best-selling Caliva strains for utilizing Omura’s state-of-the-art flowerstick technology,” said Dennis O’Malley, COO of The Parent Company. “Caliva Flowersticks allows us to bring another plant based consumption method directly to our customers via Caliva.com, further supporting The Parent Company’s mission to provide seamless access to the best quality products no matter where a customer may be within their individual cannabis journey.”
Since its creation in 2018, Omura has developed its technology platform with the aim of making whole flower consumption more accessible to all consumers. Omura works with only the most prominent and quality cultivators to ensure the best experience possible.
“We’re proud to partner with The Parent Company to leverage our heat-not-burn technology to showcase Caliva’s exceptional cultivation,” shares Omura Co-CEO Michael Simpson. “With Caliva Flowersticks, consumers are able to enjoy each strain’s full spectrum of terpenes and cannabinoids, and because each premium flowerstick is filled with 100% whole flower, the experience comes with the added convenience of no grinding, packing or rolling required.“
Caliva Flowersticks and Omura Series X vaporizers are available now for purchase at Caliva retail stores, delivery through Caliva.com, as well as fine cannabis retailers throughout California via wholesale distribution. For more information, visit www.caliva.com.
