Ayr Wellness Inc. (CSE: AYR.A, OTCQX: AYRWF) (“Ayr,” “Ayr Wellness,” “we,” “us,” “our,” or the “Company”), a vertically-integrated cannabis multi-state operator (MSO), today announces the planned launch of its Origyn premium concentrate line in Florida. Origyn will be the first of many Ayr brands to launch in Florida, bringing Ayr’s strong product lines from other markets to expand product offerings at Liberty Health Sciences (“LHS”) and enhance the Florida customer experience. LHS possesses the 4th largest retail footprint in Florida with 35 operating dispensaries, in a state with more than 560,000 active medical cannabis patients, according to the Florida Office of Medical Marijuana Use (OMMU)1.
Sales of Origyn concentrates will begin on or around June 1, 2021. Initial offering will include Wax, Crumble, and Rick Simpson Oil (“RSO”), and Shatter will be added later this year. Origyn is also sold by Ayr in Massachusetts, where it has quickly become one of the state’s top selling concentrate brands, reaching over $2.2 million in monthly sales in March according to BDSA. The company also plans to launch Origyn sales in the Pennsylvania market over the summer.
Jonathan Sandelman, CEO of Ayr, said, “Since we completed the acquisition of Liberty Health Sciences in late-February, our team has been hard at work improving the operation and bringing it up to Ayr standards. That process has included a lot of improvements and retrofits to the Gainesville cultivation and production facility, but also means bringing some of our most popular brands in from other states. Origyn has done very well in Massachusetts since its launch, and we’re very excited to bring these quality concentrates to the Florida medical market. This is just the beginning of what patients can expect to see in terms of quality and selection coming to the LHS stores as we continue to improve operations.”
Florida has one of the largest and most dynamic medical cannabis markets in the United States, with over 560,000 patients, 338 licensed dispensaries and 22 licensed cultivators1. Annual statewide cannabis sales are expected to reach $1.8 billion by 2022, with concentrates encompassing roughly one quarter of total sales, according to BDSA2.
1 According to OMMU report for the week ended May 21, 2021
2 BDSA Market Forecasts, 2022
