Columbia Care Inc. (NEO: CCHW) (CSE: CCHW) (OTCQX: CCHWF) (FSE: 3LP) (“Columbia Care” or the “Company), one of the largest and most experienced cultivators, manufacturers and providers of cannabis products in the U.S., today announced that it has won two MarCom Awards — a Platinum Award in the Branding Refresh Category for its Cannabist retail rebrand and a Gold Award in the Mobile Buying Experience Category for its online cannabis discovery tool, Forage. Not only is Columbia Care the first cannabis multistate operator to win in both categories, it is also the first U.S.-based cannabis company to win a Platinum Award across any of the categories.
“Our primary goal is to be the most innovative cannabis company in the industry when it comes to our products, services and customer engagement,” says Jesse Channon, Chief Growth Officer of Columbia Care. “Cannabist and Forage together are redefining the traditional dispensary shopping experience at every turn, encouraging patients and customers of all experience levels to come as they are. We’re honored that marketing professionals around the country from various disciplines have recognized Columbia Care for our creativity, branding and innovation.”
Launched earlier this summer, Cannabist is Columbia Care’s new retail brand that provides a higher experience built on passion, technology innovation, community commitment and product standards. Cannabist dispensaries center around making cannabis shopping approachable and straightforward, accommodating the vast range of experience levels customers may have when they walk through the doors. The Cannabist brand was developed in partnership with 22squared, an Atlanta-based creative agency.
Forage, Columbia Care’s proprietary online cannabis discovery tool, is designed to streamline and customize the individual shopping experience for expert and novice patients and customers alike. This interactive, web-based platform syncs with local dispensary menus enabling real-time product suggestions and pre-orders based on the user’s desired mood and experience. Together they form a seamless and personalized shopping experience anywhere, from in-store to at-home. Forage was developed by Siberia and leverages a back-end e-commerce integration solution from Jane Roots by Jane Technologies.
Judged by industry professionals, the MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communications programs. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and freelancers.