Greenlane Holdings, Inc. (Nasdaq: GNLN), one of the largest global sellers of premium cannabis accessories and specialty vaporization products, announced that their NYC-based luxury lifestyle brand, Higher Standards, opened three new shop-in-shop retail locations in Uruguay in a collaboration with the Kaya Herb Group. Further expanding Greenlane’s global footprint, the high-profile locations mark Higher Standards’ first international stores.
The Higher Standards shop-in-shop boutiques are part of Kaya Herb House’s immersive retail concept and are located in the most exclusive areas of the Uruguayan Riviera: La Barra, Punta del Este, and Jose Ignacio. Each location goes beyond typical dispensary offerings, featuring attractions meant to please all the senses of cannabis users. For instance, the Higher Standards store in the Kaya Center in La Barra is complemented by the Kaya dispensary, a holistic cannabis clinic, art gallery, members-only club and a famed tapas restaurant. The José Ignacio pop-up store is located in the galleria of the exclusive Casagrande club and hotel that also features a Kaya Café.
The Higher Standards shop-in-shops in these locations offer a curated selection of the best high-tech vaporizers and luxury smoking accessories like G Pen and Marley Natural™ products, alongside sought-after lifestyle brands such as Jonathan Adler and its own branded line of lifestyle accessories, apparel, and USA-made glass.
“Partnering with Kaya Herb Group allows us to expand Higher Standards internationally for the first time and fulfill Greenlane’s mission to create unforgettable experiences for cannabis consumers around the world,” said Aaron LoCascio, Co-Founder and CEO of Greenlane.
The Higher Standards shop-in-shop stores within the Kaya Herb Group locations mark the first partnership between the two brands, which may later become a larger chain. The two companies have a shared objective of educating consumers and creating meaningful experiences centered around the cannabis lifestyle.
