Tilray’s Sweetwater Brand Enters Spirits Category Through New Ready-To-Drink Cocktail Now Available in the United States

Tilray, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), today announced that two of its leading brands, SweetWater Brewing Company (“SweetWater”) and RIFF Cannabis (“RIFF”), have collaborated for the exclusive U.S. launch of SweetWater RIFF — SweetWater’s first ready-to-drink (RTD) cocktail and its inaugural entry into the spirits category. SweetWater RIFF brings a unique twist on RTD vodka sodas in two offerings: SweetWater RIFF Citrus and SweetWater RIFF Strawberry Mule. 

“SweetWater’s entry into the spirits category reflects the essence of the SweetWater brand: original, compelling and enticing,” said Brian Miesieski, SweetWater’s Chief Marketing Officer. “SweetWater RIFF delivers a great-tasting ready-to-drink cocktail with a premium taste developed in partnership with RIFF’s own highly curated, expertly made approach. We are incredibly excited to expand and create something that is a great alternative to our incredible selection of beers and seltzers – and believe consumers will love it.”

“From day one, RIFF has been built on collaborations and creative product innovation,” added Bernie Yeung, Tilray’s SVP of Sales & Marketing. “Consistent with this approach, we are thrilled to harness the power of Sweetwater and RIFF, two of our leading brands, to launch Sweetwater RIFF. We are equally thrilled that the launch itself introduces U.S. consumers to RIFF, our creatively crafted cannabis brand that loves a joint effort. The SweetWater RIFF drinks are a true ‘RIFF’ on the classics and an elevated spin on consumer expectations.”

For those craving a premium, compelling, and authentic ready-to-drink cocktail, SweetWater RIFF drinks are crafted with vodka and real fruit juices.  SweetWater RIFF Citrus is made with orange and lime juices and cut with coriander and sea salt for a unique and tasty twist, and  SweetWater RIFF Strawberry Mule is tuned up with strawberry and lime juice with a hit of ginger for an extra flavor kick — innovative flavor combinations that deliver a refreshing and great tasting drink for any occasion.  SweetWater RIFF ready-to-drink cocktails are low calorie with only 105 calories each, 1 gram of carbs, 0.5 grams of natural sugar derived from fruit, and no added sugar or any cannabis or THC.

tilNow available in 6-pack 12 oz. slim cans – a first for SweetWater – SweetWater RIFF drinks are now rolling out across the U.S. in select grocery and liquor stores, as well as on-premise bars and restaurants. Stay tuned for more spirits-based cocktail launches coming soon!

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